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Choose Chicago


Chicago gets a lot of press for the violent street crime. And it’s true—homicides were up 52% from 2015 to 2016. But it can often outweigh the great features of Chicago.

One of those features are the welcoming Chicagoans. Instead of turning people and refugees away like our President was doing, we invited everyone to Chicago with open arms because it’s the kind of city that feels like home no matter where you’re from.

Recognition: Illinois Excellence in Tourism Awards "Best Tourism Marketing Campaign Award" 2018


First, we invited everyone to Chicago.


And spread the message to cities both domestic and international.


The message continues to be spread during every season. Cold or otherwise.


Digital banners are still alive.
We looked at how to make them better.

Our new, simple design captures the moment without interrupting the users moment.