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Choose Chicago


Chicago’s the kind of city that feels like home no matter where you’re from. It doesn’t matter who you love, where you’re from, what team you root for, or if you like ketchup on your Chicago dog. We invited everyone in and welcomed them home.


We first launched an online video.


And across multiple US and international cities in print and outdoor.


The message continues to be spread during every season. Cold or otherwise.


Digital banners are still alive.
We looked at how to make them better.

Our new, simple design captures the moment without interrupting the users moment.