The #SoundOfSmell

Pine-Sol

 

Like scents, songs trigger specific emotions. So, what if you could smell with your ears? I know, crazy thought. We partnered with Spotify to curate a series of songs for each Pine-Sol scent, letting listeners experience each scent through sound.

 
 
 

We launched the campaign on Twitter, utilizing their Spotify functionality.

 
 
BrianLamy_PineSol_SoundOfSmell_1.png
BrianLamy_PineSol_SoundOfSmell_2.png
 
BrianLamy_AskABabyBoomer_3c_Static.png
 
 

As well as the hub where people listen to lots of sounds. And music of course.

 
BrianLamy_PineSol_SoundOfSmell_4_Spotify.png
 
 

We created sound experiences, not another radio ad. Shoutout to the #PineSolLady.

 
BrianLamy_PineSol_SoundOfSmell_5_1of3_Spotify.jpg
BrianLamy_PineSol_SoundOfSmell_5_2of3_Spotify.jpg
BrianLamy_PineSol_SoundOfSmell_5_3of3_Spotify.jpg
 
 

The playlists were uniquely curated on Spotify. From electric beats to the feel-good beach vibes.

 
 
BrianLamy_PineSol_SoundOfSmell_6_1of3.png
BrianLamy_PineSol_SoundOfSmell_6_2of3.png
 
BrianLamy_PineSol_SoundOfSmell_6_3of3.png
 
 

Even for those without Spotify. The experience lived on pinesol.com, in full glory.

 
 

Then came the tweets.
From the curious to the thrilled.

BrianLamy_PineSol_SoundOfSmell_8_1of3.png
BrianLamy_PineSol_SoundOfSmell_8_2of3.png
BrianLamy_PineSol_SoundOfSmell_8_3of3.png
 

Go ahead. Smell with your ears.