Let’s Talk Bodies

For Love Wellness

As a culture, we avoid talking about things that make us uncomfortable—like bloating, yeast infections, constipation and more. This lack of conversation results in people feeling alone in their struggles and too embarrassed to seek help.

But what if there was a safe space for women to talk about these problems and feel supported instead of alone?

Well, we did just that—unapologetically. Because what some consider awkward, we consider healthy conversation. Let’s talk bodies.

 

First, we created a safe space for talking about the things most people don’t discuss.

 
 
 

Before the New Year began, we launched with “The Talk” on Hulu TV and YouTube.

 
 
 

Then we shared our non-traditional New Year’s resolutions.

 
 
 

To keep the conversation going, we unapologetically brought it to to life IRL.

 
 
 

The West 4th St and 72nd St Subway Station in NYC became a cascade of Love Wellness. And a city worth of buses too. 🚌🗽

 
 
 
 

Credits:
Agency: The Major Behavior
Client: Love Wellness
Creative Director: Ken Erke
ACD, Art Director: Brian Lamy
ACD, Copywriter: Rachel Block
Art Director/Designer: Noah Brennan
Executive Producer: Mary Cheny
Director: Camille Boyer
Production Company: L’ÉLOI

Tags: Art Direction, Branding, Broadcast, Creative Strategy, Digital + Social, Online Video, Visual Storytelling, Digital Design, Graphic Design, Print Design, YouTube, Instagram Story, Facebook, Pinterest, Website, Email Marketing, UX/UI, User Experience Design